Companies often select IT functions after certainly one of their executives hears a few new technology and wonders why his or her organization hasn’t invested in it but. ” Companies will even put money into a technology as a result of everyone else within the business has purchased it or as a result of it comes with glowing recommendations from consultants, analysts, and journalists. First, they need to assist choose IT purposes that can ship the organizational capabilities they desire.
However, managers still have to intervene with new technologies, corresponding to groupware, wikis, and blogs, by demonstrating how they can be used and by setting norms for participation. Once network applied sciences are correctly established, their use takes off, and the challenge for managers is to chorus from intervening too often or with too heavy a hand.
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For a enterprise to survive, it must develop and acquire new opportunities. The Internet permits a business to virtually travel into new markets without the cost of an govt jet or the risks of creating a factory overseas. Harvard Business Publishing is an affiliate of Harvard Business School. is the co-director of the Initiative on the Digital Economy within the MIT Sloan School of Management.
There’s an fascinating dichotomy in executives’ roles in terms of NIT adoption. Because the usage of such applied sciences is voluntary somewhat than mandatory, they make users feel more, somewhat than much less, in charge of their work.
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He is the author ofEnterprise 2.0and the co-author, with Erik Brynjolfsson, ofThe Second Machine Age. A version of this text appeared within the November 2006 concern of Harvard Business Review.