
We see a lot of sites with the best layouts, responsive designs, and great content. And yet, most often than not, the site owners complain about not getting enough traction. They feel that they are putting their best marketing efforts and yet, not achieving the expected results. That is where site owners need to reassess their website optimization efforts. Website optimization involves measures that can improve those particular elements of the site which contribute to traffic, as well as conversions. The idea is to optimize the site for a specifically targeted set of audience. Site traffic is a result of various marketing efforts like SEO, paid search, online ads, social ads, organic social posts, blogs, etc. Each of these activities can be managed, enhanced, and assessed using certain tools.
Website optimization tools lay down a detailed picture of your site’s performance (in terms of quantity and quality), what is working and what is not.
GTmetrix

Last year (2018), Google announced that it would add mobile speed to its search engine ranking criteria. So, now, whether your site is accessed on a smart device or the computer, its loading speed will affect its page rank. And longer loading time …



